I am a fan of Franco Serra's Barbera d'Alba, but this is the estate's Barbera d'Asti Superiore, which costs a few dollars more and is presumably a higher quality wine.
It has the qualities of the Barbera d'Alba that I like: dark color and deep aromas and flavors focused on dark cherry and licorice. Very much a Piedmont wine. I suspect this Barbera d'Asti has spent some time in new oak, probably French and that is what distinguishes it from the Barbera d'Alba, both in style and price. Suave wine but with some noticeable tannins on the finish. At this stage of maturity, I believe I prefer the more rustic but authentic Barbera d'Alba.