Franco Serra's Barbera d'Asti Superieure costs a few dollars more, but I far prefer Serra's $10 Barbera d'Alba. It is a more traditional wine with no new oak treatment or very little. The result is a strongly flavored, fruit-oriented wine that will accompany nearly anything you put on the table.
Deep, dark color. Dark cherries, flowers, hints of anise or licorice--very much in the Piedmont mode. Carried by fruit rather than oak tannins. Reaches all parts of the palate. I should buy more of this wine.