This is a long-time favorite of mine that I have been buying at least since the 2004 vintage. At $5.99 at Trader Joe's, it has to be one of the best wine values to be had. And, of course, I've never been disappointed.
This 2011 is at a mellow stage right now. Blueberries, cassis, black pepper and Provencal herbs. All the smells you expect from a good Southern Rhone, and it's very facile on the palate. Really, there is nothing simple about this wine except the price.