The Perrin brothers who produced the lovely Gigondas described below also make this every day drinking wine that is widely available for less than $7 a bottle. I usually drink La Vieille Ferme in the first year after it hits the market, but this bottle has been in my cellar for three years now, and it's still showing beautifully.
It's a lively crimson color, and the fruit aromas and flavors are fresh and well focused--blueberries, spring flowers, spice and a hint of black pepper. It has a medium full body, silky texture and reasonably long finish. This is the wine that I know and love year after year. I haven't yet bought any of the 2008 but will do so soon.