I loved the 2010 vintage of this wine, labeled as Rocca dell'Olmo. And this is a worthy successor.
Medium dark, maybe a tad lighter in color and body than the 2010. Flowers, dark cherries and some dark earthy tones that are typical of both Barbera and Nebbiolo wines from the Piedmont area of Italy. Not much tannin but plenty of acidity to keep it lively. Medium long, pleasing finish but not nearly as good as its sibling, Rocca dell'Olmo.
I bought this wine for $5.49 from Trader Joe's in Dayton, OH. Although it's a bit more rustic than several $10 to $12 Barberas on the market (Veglio, Franco Serra, Michele Chiarlo, Marchesi di Barolo, Cost di Bussia), it's also half the price.